Please don't just put a link to the story and the title. Place some content in there too. If I want the headlines I'll just go to the site. Headlines tend to be way too short and way too obscure without the story. Lots of sites do this but CNN is a major pain when it comes to this. Even just the first paragraph would help.

CNN currently just puts "Go to CNN.com for the rest of the story", or something to that effect, in the content of the feed. Every once in a while you'll get a short sentence describing the story a bit, which is nice, but it doesn't help as much as the full content would.

If you're worried about ad revenue (like it's actually worth it) I'll even tolerate ads. Places like boingboing.net puts ads in the RSS feed randomly or every other story, but the entire content of the story is in the feed. No flashing ads, no popups nothing like that, just Google or Google-ish ads. If I had time to read 100 different sites I'd do so.

Sheesh.